Jens Thraenhart is a globaI tourism and hotel strategist, with a focus on leveraging new media and emerging technologies, who has been marketing travel online since 1995.
Jens has worked with such companies as Fairmont, Four Seasons, Ian Schrager Hotels, Kempinski, Marriott, and the Canadian Tourism Commission among others, as well as founding and operating a successful food catering company, starting a New York-based Internet company focused on upscale leisure travel and a global online luxury magazine, as well as managing an independent luxury golf resort in Germany.
Jens was recognized as one of the ‘travel industry’s top 100 rising stars’ by Travel Agent Magazine in 2003, and was listed as one of the ‘25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel’ in 2004 and 2005. During his time as head of E-Commerce at Fairmont Hotels & Resorts, Fairmont.com won several prestigous awards in web design and online marketing, including HSMAI, ATME, World Travel Awards, among others.
He created various "first" inititiatives, including the first ICHA College Yearbook (1993); the Cesar Ritz Colleges Alumni Network Society (1995) which he chairs; the Cornell Hotel Society Canadian Hotelie of the Year Award (2004) as President of the CHS Toronto Chapter; HSMAI Internet Marketing Special Interest Group (2003); the HSMAI Internet Marketing Strategy Conference; the first Canadian Online Travel Conference 'Online Revealed' (2006); the first Canadian e-Tourism Strategy Conference 'Canada-e-Connect (2007); the first Canadian e-Tourism Awards (2007); the Canadian e-Tourism Council (2007); and the global travel blogging community 'Tips from the T-List' (2007).
He has served on various industry boards, including both the Global Board and the Americas Board of Directors of the Hospitality Sales & Marketing Association International (HSMAI), as well as Global and the North America Board for the International Federation for IT and Travel & Tourism (IFITT).
A dual ctizen of Germany and Canada, Jens holds an MBA-accredited Masters of Management in Hospitality from the School of Hotel Administration at Cornell University, and a joint Bachelor of Science in International Hospitality Management from the University of Massachusetts, Amherst, and the University Center ‘Cesar Ritz’ at Brig, Switzerland.
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Jens Thraenhart is a globaI tourism and hotel strategist, with a focus on leveraging new media and emerging technologies, who has been marketing travel online since 1995.